If you’re in the coaching business then at least once, if not a few times a year, you’re launching something. It might be your new health coaching packages, a business coaching mastermind, a life coaching group or a transformation coaching ebook. If it’s new or even just revamped – the time will come when you have to launch it out to the world and hopefully your ideal clients will come to it like bees to honey. I’ve got my fingers crossed for you on that one.
It’s a myth, (and a romantic one at that), that you can just pop something up on your website, share a link to it on your Facebook page and that will be enough to attract all the clients and buyers you need for the abundant life I know you are trying to create for yourself. It may work (may!) if you’re an uber big name with an uber big mailing list – but even then have you noticed how even those coaches and entrepreneurs don’t just plonk something out there and hope for the best? They plan their launches meticulously and understand that there is a science to them that needs to take into account timing, exposure, potential affiliate marketing and more.
Case in point…Marie Forleo’s B-School is a worldwide enormous launch that is done with such class and the giving of an enormous amount of valuable information for free. You can also read my own personal review of B-School here.
Launching in fact is something that is so big and important for the success of your life coaching business that in the Beautiful You Life Coaching Course there is an entire module devoted to it alongside the ever important building of your mailing list. Here are some of the best resources on how to have a successful launch.
Launch Resources For Life Coaches
Having had the privilege of working with her personally if you are serious about making sure your next launch is an amazing smash – sign up for Anne Samoilov’s Free Launch Roadmap.’ It’s free and incredibly comprehensive. A must.
Want to lighten the mood around your launch AND get some great tips in the process? Farideh Caeser has got you covered with her highly entertaining video blogs and easy to implement strategies.
Do you love a good list? (I do!) Hubspots Product Marketers have put together a checklist for a successful launch , a must see!
What do other people have to do with your launch? According to Jeff Goins (and he’s right) – a LOT.
Whether you’re yet to launch, or you’ve launched before, this article is your back-stage pass! The highly successful Nathalie Lussier shares 38 Things Nobody Talks About When Launching An Online Course.
Wanting to start podcasting? Here are some great insights and tips from the experts themselves on How to start a Podcast.
Finally – I love this post from Life Coach Tiffany Han about what happens When Things Don’t Sell.
Are you launching anything right now? How’s it going? Hard work right? I’ve been there! Feel free to leave me a question below and as a launch veteran I’ll share some wisdom with you.