Investing in yourself in any way, shape or form can be exciting, yet daunting. Whether it’s signing yourself up to a new gym or buying tickets to that amazing concert, making a commitment to yourself and following through on your desires can be met with some resistance.
As a coach, there will be times in your life and business where you will be called to step up and invest more of your time, money and energy into your dreams. The question that tends to worry most people about taking the leap forward is: will this investment be worth it?
Perhaps you’re feeling overwhelmed as to what to invest in first with the money that you have? Or maybe you’re wondering whether now is in fact the right time to move out of your comfort zone and say yes to change?
Instead of shying away from taking that big leap, we’ve got some tips to help you courageously invest in yourself and your coaching business. We hope these tips empower you (and your clients) to decide what’s most important to you and allow you to grow and develop into the best person and coach that you can be.
How To Invest In Yourself
First things first, let’s take a look at some examples of how you might like to potentially invest in yourself and your coaching business. Have you been considering any of the following?
– Working with a business or marketing mentor to get clear on your vision
– Revamping your website or investing in an online client scheduling system
– Professional photographs and headshots
– A personal development course, workshop or networking event
– Self-care practices that support your wellbeing (massage, kinesiology or yoga to name a few)
– A comfortable chair to sit on during coaching sessions
In order to be the most professional, organised and passionate coach that you can be, the list of changes or upgrades that you might like to make can often feel overwhelming! However, simply making a list of the types of things you would like to invest in both personally and professionally is a great place to start. Remember, you don’t need to overhaul everything at once. Bring awareness to your wants and needs. Does it feel indulgent writing these down, or are you excited about the prospect of making these changes?
This process allows you to get clear on the big vision that you have for yourself which will then help you to take action!
Prioritising What’s Most Important To You
Now that you’ve had some time to think about what you would like to invest in, let’s look at prioristing what’s most important to you as well as what’s most manageable for you at this stage in your coaching business.
The number one question is, what do you truly need right now? What is going to make the world of difference to you, your livelihood and the way that you show up in your business? If there’s certain areas or gaps in your knowledge, this can act as an important clue to help you decide what you’d like to invest your time and money into too.
To help you decide, see if you can break your list down even further into short term investments or long term investments. If revamping your website is completely out of the budget for you, can you look at getting some fresh, new graphics to use within your social media feed as a short term goal? Or if you’ve been feeling frazzled trying to keep up with your client sessions and payments via email, perhaps it is the right time to invest in an online booking system (which will save you loads of time and energy in the end!).
Think about your current situation and what’s most valuable to you as a coach, knowing that there will be plenty of time to make future upgrades and investments as your coaching business grows. There’s no shame in starting small! In fact, making smaller investments first (such as a one-day workshop rather than a week long retreat!) will help you to feel excited about these investments instead of feeling overwhelmed.
Why Investing In Yourself Is Essential
Notice how you feel after a haircut, or taking 10 minutes out of your day to read that book you’ve been eyeing off? Feels pretty good doesn’t it? When you put your time, energy and money into the things that make you feel good, it shows that you care and take pride in yourself.
Investing in yourself allows you to keep growing as a person and anyone who is willing to evolve is sure to experience success. Next time you’re feeling unsure or guilty about making that investment (whether it’s personally or in your coaching business) check in with yourself and ask:
– What is it that I truly need?
– Does this type of investment feel manageable to me with the resources that I have?
– What kind of impact will this have on my day to day life?
By taking that leap, who knows what amazing things lie on the other side of your comfort zone? All we know is that your future self will thank you for the feel-good investments that you make today.