Louise East


Louise is a Mindset and Life Coach who works with mums who struggle with perfectionism. She loves to help mums rewrite the beliefs that create perfectionistic thinking and behaviours, uncover their own truth, strength and grace, and rediscover themselves so they can live with more intention, freedom, ease, confidence and self-love. She supports mums in understanding their unique matrescence journey – the complete transformation of a woman as she becomes a mother. With nearly 20 years of experience in adult learning, Louise also loves to teach mums through her blog, online courses and workshops.


Life, Health, Wellness and Self-Care, Mindset, Career, Relationships, Motherhood & Parenting, Australia & New Zealand


Executive Coaching Certification, Masters in Education (Adult Education), Graduate Diploma in Adult Education and Training, Certificate IV in Training and Assessment, Bachelor of Commence (Human Resources)


Melbourne, Australia


Louise works with overwhelmed mums who are ready to release guilt and perfectionism and live a calmer, more intentional life that makes their heart happy. They are ready to redefine what a good mother, partner and woman looks like for themselves and say goodbye to the never ending cycle of busyness, stress and exhaustion. They are ready to unhook from the pressure and rediscover themselves.


“Working with Louise was the best thing I could have done for my headspace as a mum. I’m in a much better place than I could ever have hoped” – Lee “Working with Louise was transformative & one of my best decisions ever. I felt totally overwhelmed and anxious about the future. Louise offered tools to manage my mindset and use my intuition to chart a course that felt good. I have heightened personal awareness and greatly reduced anxiety. I’m more present with my children, committed to self-care and have goals that energise me. Louise is a natural coach who brings her intuition, empathy, openness and rich professional and life experience” - Michelle

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