COACHING BIO
Fi is a business coach who supports women in service-based businesses to go from invisible to in-demand. With a strong focus on personal branding and visibility, she helps women show up, share their voice, and position themselves as the expert they already are, while also supporting them with systems, mindset, and marketing strategies. Having run her own successful business for more than 20 years, Fi brings both strategic insight and lived experience to her coaching, creating a supportive space for women to grow in a way that feels profitable, sustainable, and true to who they are.
COACHING AREAS
Business, Mindset, Mid-Life (45+), Australia & New Zealand
COMPLEMENTARY QUALIFICATIONS
LOCATION
Melbourne, Australia
CLIENTS
Fi works with women aged 40+ navigating the juggle of midlife – balancing business, family, and everything in between. Many feel stretched or overwhelmed, despite being experts in what they do. She supports them to build a business that’s viable, sustainable, and designed to support their season of life – not just their income.
WHAT CLIENTS SAY
“Fi creates a space that is both strategic and deeply supportive. The progress I made in just six months would have taken me two years on my own. Her guidance challenged me to think bigger and take aligned action.” – Emma Alderson
“Joining Shine Bright changed everything. Fi really gets involved in whatever it is you need support with, comes back with practical solutions and her ideas are always on point. My confidence has grown, my mindset has shifted, and I finally feel clear and excited about where I’m headed. I’m now attracting the kind of work I’ve always wanted to do.“ – Mary Holmes
